for “Buy It Now” — a fixed price that allows a buyer to immediately purchase your domain without back-and-forth negotiation. This model is available on most domain marketplaces, including:

• Dan.com
• Squadhelp
• Sedo
• Afternic
• BrandBucket

Well-set BIN prices reduce buying hesitation, improve user experience, and increase transaction speed.

Why Use BIN Pricing?

• Speed: Buyers don’t need to wait for your response or go through negotiations
• Transparency: Set expectations clearly upfront and avoid ambiguity
• Impulse Purchases: Many sales happen because the buyer sees a fair, fixed price and pulls the trigger
• Automation: BIN sales can be integrated into escrow and transfer processes instantly

1. Research Comparable Sales First

Before setting any BIN price, consult industry benchmarks using tools like:

• NameBio – Historical sales data for similar domains
• DNJournal – Weekly domain sales reports
• Squadhelp and BrandBucket marketplaces for brandable benchmarks

Compare based on:

• TLD (.com vs .io, .co, etc.)
• Length and keywords
• Brand style (keyword, invented, acronym)

2. Align Price With Buyer Type

Who is most likely to buy your domain? Tailor the BIN price accordingly:

• Startups: Budget-sensitive, but willing to pay $1,000–$5,000 for brandables
• Small businesses: Often prefer BIN in the $500–$2,500 range
• Corporates: May pay $10,000+ for strategic upgrades (but often prefer negotiation)

Set realistic expectations based on buyer behavior within your domain’s niche.

3. Use Strategic Pricing Tiers

Consider using the following pricing strategy tiers for your BIN portfolio:

• $499–$999: For experimental names, long-tails, and starter brands
• $1,000–$2,999: For solid two-word brandables or niche keywords
• $3,000–$9,999: For aged .coms, strong keyword names, and premium brandables
• $10,000+: For top-tier .coms, category killers, and exact-match terms

Always evaluate where your domain fits and use tier-based rules to stay consistent across your listings.

4. Leverage Psychological Pricing

Numbers influence human psychology — use this to your advantage:

• Charm pricing: $1,999 instead of $2,000 can make a domain appear significantly more affordable
• Round pricing: $5,000 or $10,000 looks professional and high-end
• Anchor pricing: Setting a BIN at $4,999 with a crossed-out $7,999 can trigger urgency (on some platforms)

5. Match BIN Pricing With Domain Type

Different domain types warrant different BIN strategies:

• Keyword Domains: Use SEO value and CPC to justify mid-range to high BINs
• Brandables: Focus on emotional impact and startup use cases — often $1,500–$3,000
• Aged Domains: Combine BIN with metrics like age, backlinks, and past usage
• Alternative TLDs: Price more affordably unless highly niche (e.g., .ai for AI projects)

6. Keep Pricing Uniform Across Platforms

Avoid listing different BIN prices across multiple platforms. This can confuse buyers and jeopardize trust. Tools like Efty or domain management dashboards help you sync prices across:

• Dan
• Afternic
• Sedo
• Your own landing pages

Always check your BIN listings regularly for consistency.

7. Adjust BIN Based on Market Feedback

Track engagement metrics:

• Page visits
• Inquiry volume
• Repeat visitors
• Direct traffic or brand searches

If a domain gets consistent views but no offers, your BIN may be too high. If a domain sells instantly, you may be undervaluing it. Adjust quarterly.

8. Use BIN in Tandem with “Make Offer” Option

Some buyers prefer to negotiate even when a BIN is present. Enable both options where available:

• BIN + Minimum Offer: e.g., BIN $2,999, minimum offer $1,500
• Use BIN as an anchor price to steer negotiation upward
• Auto-reject lowball offers under 50% of BIN

This hybrid model helps attract offers while giving you pricing control.

9. Consider Adding Discounts Temporarily

Some marketplaces allow temporary sales or discount banners:

• Mark down stale inventory to generate liquidity
• Test price sensitivity with limited-time drops
• Promote “Deals of the Month” on your domain landing pages

Be sure to track impact and return to normal pricing if conversions drop.

Conclusion

Best practices for BIN pricing require balancing psychology, market data, buyer intent, and strategic valuation. By researching comparables, pricing by tier, syncing across platforms, and using both charm and data-driven tactics, you can optimize your portfolio for faster, higher-value sales. BIN pricing isn’t just a number — it’s a sales strategy, and when executed correctly, it becomes a silent closer working 24/7.

Action Tip: Review your top 20 domain listings today. Benchmark against comparables, apply strategic tiers, and fine-tune the BIN price using charm or round pricing. Then monitor for 30 days and evaluate performance shifts.